Our creative process begins with a client's core idea or perhaps their desired outcome; the first meeting usually starts with the statement “we want to talk about…. our research, our product, our service, recycling, food, our medical device, our work environment” and the list goes on.

The team at Amara Studios listens to, researches and collaborates with our clients to identify the desired narrative, digging deep to find the underlying story that will differentiate the message, to stand out in a crowded brand driven marketplace. 

This project, for Manitoba Agriculture, is an example of the documentary style we use to create informative promotional videos.

An example of the documentary style we use to create informative promotional videos.

One of our favourite clients came to us with an idea, they wanted to create their first video, to introduce the firm to the city. They had five questions, to ask five partners, in a five minute video. OK, the numbers changed somewhat as things developed, but the result is five star!

Another example of the documentary style we use to create informative promotional videos.